KELLY SMITH'S
TOP 10 PROFIT KILLERS
for PLASTIC SURGEONS & MEDICAL SPAS
And how to avoid or fix them!
A "Profit Killer" is a highly effective trap, hurdle, or roadblock designed to do one thing well . . . Kill Your Business Profit!
Most clients come to Kelly Smith at the crossroad of overwork and heartache. They are at their wits' end because although they invest thousands of dollars in marketing, technologies, and high-value team members. If this scenario sounds familiar, let me put you at ease. This book holds the keys to your success.
1 HOUR SOLUTIONS FOR EACH PROFIT KILLER
PROFIT KILLER #1:
NO CLEAR & MEASURABLE FINANCIAL PLAN
Learn how to use the All In One KPI Tool & PGC APP to set achievable sales goals, to create team buy-in for above goal performance!
PROFIT KILLER #2:
LACK OF AN ANNUAL MARKETING PLAN
Utilize the 1 Hour Annual Marketing Plan One Sheet Template or PGC APP to create the most effective marketing plan, promotions, and social media.
PROFIT KILLER #3:
A LOW-CONVERSION WEBSITE
Your website is your 24/7 sales person, and without current digital marketing strategies it's impossible to leverage this critical asset. FREE Website Diagnostic Tool for optimization.
PROFIT KILLER #4:
NOT TRACKING KEY METRICS, EXPENSES & BENCHMARKS
See if your expenses are above or below industry benchmarks with our PGC APP in order to maximize your profitability and lower your expenses.
PROFIT KILLER #5:
NOT IDENTIFYING KEY PERFORMANCE INDICATORS AND MARKETING ROI
Identify and analyze your KPIs and digital marketing ROI with our 1 Hour KPI & ROI Plan.
PROFIT KILLER #6:
THE INABILITY TO CONVERT EXPENSIVE LEADS
Utilize our Front Desk Lead Tracker to improve your conversion ratios.
PROFIT KILLER #7:
UNDEFINED CONSULTATION STRUCTURE & TRACKING TOOLS
Implement our Proven Consultation Structure & Tracking Tools.
PROFIT KILLER #8:
HOSTING OPEN HOUSES INSTEAD OF SALES EVENTS
Step-by-step 6 Figure Sales Event Blueprint to create a quarterly marketing foundation necessary to reach $1M in revenue.
PROFIT KILLER #9:
NOT REALIZING SOCIAL MEDIA CAN BE YOUR LOWEST COST PER LEAD
Proven Social Media Guide for the Aesthetics Industry & how to plan, track and measure effectiveness & revenue.
PROFIT KILLER #10:
LACKING A POSITIVE COMPANY CULTURE AND LEADERSHIP
It's starts at the top! Systems for hiring, motivating, incentivizing, benchmarking and scaling your super-star team.
PROVEN SYSTEMS CREATE
PROVEN RESULTS
ACCESS THE DIGITAL TOOLKIT AND PGC APP
If you're serious about optimizing your practices revenue and profit potential, do yourself a favor and read Kelly's book!
Following her step-by-step solutions could mean the difference between massive growth and business disaster.
If one of these scenarios sounds familiar . . .
Your revenue isn't growing, even though your phone is ringing
Your spending money on marketing, but not getting leads
Expenses are way too high and the spa is in "the red" month after month
You feel your team doesn't like you, doesn't respect you, and you have a high turnover
You wonder why you ever started this business and can't figure out how to give your notice!
. . . then this book was written for you!
ABOUT THE AUTHOR
KELLY SMITH
FOUNDER & CEO
As a med spa owner myself, I've been where you are. Trying to figure out the keys to success! In order to grow my own business, I created these templates and tools out of necessity to grow my facility over a million dollars in one year. I realized these processes and systems can solve the challenges we face in this industry and provide fast and effective solutions.
With over 20 years of experience in the aesthetic industry, My team and I have helped over 5,000 plastic surgeons, med spas, and elective medical practices. My expertise stems from my vast experience as an entrepreneur, med spa owner, national speaker, author, and business consultant.
One of my favorite parts of working with my clients is utilizing my systems for scaling their practices to seven figures and beyond.
REMEMBER, IT'S ALL ABOUT THE IMPLEMENTATION!
Buy on Amazon.com for $29.97
or . . .
Complimentary PGC APP 2 week access included!
WHAT OUR CLIENTS HAVE TO SAY
“Kelly Smith was referred to me by her accounting firm. When I met with her and discovered how successful she had been at not only growing her business revenue...she did it by helping other high end businesses grow their revenue. I meet with some of the most successful people in business and advise them on their personal and professional financial affairs. Kelly is the only client I have ever asked to look at my own business. She has helped us create and implement a strategy which has helped us to grow our own revenue to a new high within the firm. There is no one I could recommend with higher confidence if someone wants to grow their bottom line. All while making it more efficient, fun, and solving those hard to face personality conflicts we all struggle with internally and with external customers as well. Want to win...I would meet with Kelly Smith.”
-Brad Desormeau, Owner, The Northwest Wealth
Consulting Group
“The amount of consults we’re booking in a day has more than quadrupled. The phone is ringing. Our online inquiries have also picked up, as far as submissions. People are filling out our website submission and requesting more information or a consultation. We definitely feel like it’s working! I’m really pleased with you guys, every touch point with you and everyone one of your coworkers… Kelly has been amazing as well!”
-Carey Buckner, Owner, Buckner Vein & Aesthetics, MD
“PGC is a pivotal part of our team that has literally taken our social media and our website, and even our overall marketing plan, and made it so cohesive and simple! I kind of don’t want to share them! We have an amazing team that we get to work with personally; they are amazing… but I don’t want you to have them because they’re mine! I can’t live without them! The ability for them to not only know this industry and be able to help and guide, but they are totally into the growth of our business."
-Shannon Jones, Owner, Rejuvenate Med Spa
“I first started working with Kelly Smith and Projected Growth Consulting about eleven years ago during the laser lipolysis boom; however, the boom settled shortly thereafter. And that’s where Kelly and PGC were effective at helping physicians drive patients to their practices. Their events were amazing—averaging $60,000-$70,000 per event, and this was a time where most people had never heard of laser lipolysis. “Fast forward 11 years later, they’re working with us today on BodyTite and Votiva by InMode and they’ve been driving a tremendous number of patients to practices. We have extremely happy physicians that wanted to grow their practices but didn’t know if the investment they were making was worthwhile. But with PGC, we have full confidence in their ability to help these doctors recoup their investment, making it extremely easy for us to work in a capital equipment world.”
-Shakil Lakhani, President, North America, InMode